Case Study

Merrimack Adult Day Health Center

A brand new adult day health center needed a logo, a brand identity, and a website that conveyed warmth and trust from day one.

A Logo Rooted in the Place

The client came with a clear vision: a logo that reflects the natural setting of the facility, with a brand color inspired by the pine trees lining the property. I designed a logo that works across every application — website, signage, apparel, and printed materials.

Getting to Know the Business First

Before opening any design software, I visited the facility, met with the staff, and took photos for the initial site launch. That kind of firsthand understanding is hard to replicate — and it shows in the result. The site's color palette, natural imagery, and tone all reflect the genuine warmth of the environment Celine and her team have created.

Built for Easy Editing

The custom WordPress theme is built on Gutenberg with purpose-built blocks that protect the page layouts from accidental changes. That said, Merrimack ADHC prefers to have me handle all site edits and monthly calendar updates directly — so they can stay focused on their clients and leave the website entirely in my hands. It's the kind of ongoing relationship I genuinely enjoy.