Website Strategy
Good strategy makes every decision that follows easier and the results much more effective.
Strategic website goals
Sometimes it takes a fresh set of eyes to see what’s not working, or what could work much better. I take the time to understand exactly what you want to accomplish and why, so every decision we make together is grounded in your actual goals. That means listening carefully to input from across your organization: marketing, sales, customer service, and even clients, to surface the best ideas and meet your audiences where they are in the buyer’s journey.
The result is a clear, strategic foundation that informs every design and development decision. The result is a website that performs because it was built with purpose.
Outcomes
- Identify the purpose of your website
- Identify target audiences
- Outline desired outcomes
- Establish the site structure
- Create a content outline
- Identify needed functionality
- Select a platform
Not sure where to start? I offer honest, constructive assessments of your existing website, covering design, usability, and overall effectiveness.
You’ll receive a clear report with specific, actionable insights tied directly to your goals.
“Vikki is extremely talented. I’m always impressed with how detailed her work and documentation is. She takes the time to understand exactly what we want to do and why so we can get the best outcome.”
Frequently asked questions
Do I need a strategy session before starting a website project?
For most projects, yes. Taking time to get clear on goals, audience, and structure before design and development begins makes every decision that follows more purposeful. It saves time and money in the long run and typically leads to a significantly better result.
What if I already have a clear idea of what I want?
That is a great starting point. Strategy work builds on your ideas, not replaces them. Even with a strong vision, a structured planning phase helps surface the questions that matter, align on goals, and make sure the finished site actually serves your audience. You may find it confirms what you already knew, or opens up ideas you had not considered.
What deliverables come out of the strategy phase?
Typically a documented project scope covering your goals, target audiences, desired outcomes, site structure, content outline, required functionality, and platform recommendation. This becomes the foundation for everything that follows.
How long does the strategy phase take?
Usually one to two weeks, depending on the complexity of the project and how quickly we can connect for our initial conversations. I keep it focused and efficient so we can move into design and development with confidence.