Website Planning
Like a work of art, your website requires careful planning to achieve the best results
Goals of the planning stage
Whether you've selected a design agency or not, working with a consultant can help you get a fresh perspective of how to talk to your target audiences and meet them where they are in the buyer's journey. A good consultant encourages input from your team — marketing, sales, customer service, outside reps, and clients. By respectfully listening to all of the key stakeholders, they can identify the best ideas without bias to create a highly effective strategy which can positively impact the design of your website.
Planning Outcomes
- Identify the purpose of your website
- Identify target audiences
- Outline desired outcomes
- Establish the site structure
- Create a content outline
- Identify needed functionality
- Select a platform
Insightful Reports
Learn more about these valuable reports and how they can help you to improve your website.