What deliverables come out of the strategy phase?

Typically a documented project scope covering your goals, target audiences, desired outcomes, site structure, content outline, required functionality, and platform recommendation. This becomes the foundation for everything that follows.

How long does the strategy phase take?

Usually one to two weeks, depending on the complexity of the project and how quickly we can connect for our initial conversations. I keep it focused and efficient so we can move into design and development with confidence.

Website Strategy

Good strategy makes every decision that follows easier and the results much more effective.

Strategic website goals

Sometimes it takes a fresh set of eyes to see what’s not working, or what could work much better. I take the time to understand exactly what you want to accomplish and why, so every decision we make together is grounded in your actual goals. That means listening carefully to input from across your organization: marketing, sales, customer service, and even clients, to surface the best ideas and meet your audiences where they are in the buyer’s journey.

The result is a clear, strategic foundation that informs every design and development decision. The result is a website that performs because it was built with purpose.

Outcomes

Identify the purpose of your website
Identify target audiences
Outline desired outcomes
Establish the site structure
Create a content outline
Identify needed functionality
Select a platform

Reach Out

Not sure where to start? I offer honest, constructive assessments of your existing website, covering design, usability, and overall effectiveness.

You’ll receive a clear report with specific, actionable insights tied directly to your goals.

Website Assessments Content Analysis

“Vikki is extremely talented. I’m always impressed with how detailed her work and documentation is. She takes the time to understand exactly what we want to do and why so we can get the best outcome.”

Marketing Manager | IT Consulting Firm

Frequently asked questions

For most projects, yes. Taking time to get clear on goals, audience, and structure before design and development begins makes every decision that follows more purposeful. It saves time and money in the long run and typically leads to a significantly better result.

That is a great starting point. Strategy work builds on your ideas, not replaces them. Even with a strong vision, a structured planning phase helps surface the questions that matter, align on goals, and make sure the finished site actually serves your audience. You may find it confirms what you already knew, or opens up ideas you had not considered.