Problems Solved
Every project starts with a problem worth solving. Here are some of the specific challenges I have tackled and how I approached them.
Custom WooCommerce Theme
Challenge
A specialty book seller needed an online store that was fast, beautiful, and easy to manage without sacrificing performance.
Solution
Built a custom WooCommerce WordPress theme from scratch. Achieved near-perfect Google Lighthouse scores across performance, accessibility, best practices, and SEO.
Custom WordPress Blocks
Challenge
A client's team was spending too much time recreating complex page layouts manually, leading to inconsistencies and wasted effort.
Solution
Built custom Gutenberg blocks that let the team assemble pages quickly and consistently, without repeating the same setup every time.
HubSpot Custom Modules
Challenge
An agency client needed additional functionality added to existing HubSpot custom modules while keeping the design consistent across the site.
Solution
Extended the modules with the required features, ensuring design and behavior aligned precisely with the established brand system.
HubSpot Blog Listing Template
Challenge
An agency needed a modified blog listing template with a different section order, adjusted styles, and an added subscription form.
Solution
Cloned the existing template, removed and reordered sections, adjusted styles to match the design direction, and integrated a working blog subscription form.
Podcast Page Design
Challenge
A client needed a dedicated podcast page for their WordPress site but wanted to evaluate layout and branding options before committing to development.
Solution
Created multiple layout and branded color options for the podcast page, giving the client clear choices to review and approve before any code was written.
Landing Pages from Figma
Challenge
An agency needed pixel-perfect landing pages built quickly from Figma designs for multiple industry-specific audiences.
Solution
Developed the landing pages to exact spec, matching the Figma designs precisely across all major browsers and device sizes.
The Case of the Cached Website
Challenge
A client was frustrated — no matter how many times his site was updated, he kept seeing the old version. He was starting to think something was seriously wrong.
Solution
Turned out his company's VPN was serving a cached version of the site. A quick diagnosis, a clear explanation, and he was seeing the live site right away — and knew exactly what to watch for in the future.
PPC Campaign Landing Pages
Challenge
A client running Google and social media pay-per-click campaigns needed dedicated landing pages with embedded video to improve conversion rates.
Solution
Built campaign-specific WordPress landing pages with embedded video, each optimized for the target audience of the corresponding ad campaign.
Email Marketing Campaign
Challenge
A client needed to announce an upcoming open house to their audience with a professional, on-brand email campaign.
Solution
Created and launched a targeted email marketing campaign covering design, copy, and deployment, timed to drive attendance at the event.
API Integrations and Data Visualization
Challenge
A client needed live data from external sources displayed on their site in a useful, visual format — without slowing the page down.
Solution
Built API integrations that retrieve and cache data efficiently, then generate interactive charts from it, improving both functionality and page performance.
Data Migration and Manipulation
Challenge
A client migrating to Shopify had product data spread across multiple spreadsheets in incompatible formats, making manual import impossible at scale.
Solution
Built a script to programmatically combine and reformat the data for clean Shopify import, saving hundreds of hours of manual data entry.
URL Redirects: Magento to Shopify
Challenge
A client migrating from Magento to Shopify needed hundreds of product and category URLs properly redirected to preserve SEO value and avoid broken links.
Solution
Mapped all legacy Magento URLs to their new Shopify equivalents, generated the complete redirect file, and imported it into Shopify.
Email Authentication
Challenge
A client's domain was at risk of being used for phishing and spoofing attacks, threatening both their reputation and email deliverability.
Solution
Configured SPF, DKIM, and DMARC records on the server to authenticate outgoing email and protect the domain from unauthorized use.
Email Setup and File Organization
Challenge
A client was getting his new business off the ground and needed a hand getting his company emails set up on his iMac and his files organized in a way that actually worked for him.
Solution
Got his email accounts configured and his files sorted into a structure that made sense for how he works. Sometimes you just need someone to help you get set up right.
HubSpot Subscription Form Fix
Challenge
A HubSpot blog subscription form was not working correctly, causing the site to silently lose subscriber signups.
Solution
Diagnosed the root cause of the form failure and implemented a fix to restore reliable, consistent subscription functionality.
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