Website Traffic
A great website that nobody finds is a missed opportunity. I help you get in front of the right people at the right time.
Get more of the right kind of traffic
Organic Traffic
Your audiences are searching for answers every day. The question is whether they find you or your competitors. I build keyword strategies grounded in what your target audience is actually looking for, then implement them across page titles, headings, image tags, and body copy. I monitor performance and make ongoing improvements so your rankings grow over time.
I’m HubSpot certified in SEO, and I focus on organic traffic that generates real leads, not just numbers.
Paid Traffic
Organic traffic takes time to build. Paid search campaigns can bring qualified visitors to your site right away. I manage pay-per-click campaigns with a focus on leads and conversions, not just clicks.
Retargeting is a particularly effective complement to paid search. It shows ads to people who have already visited your site but didn't convert, bringing them back when they're ready to take action. Because the audience already knows you, retargeting tends to convert at a higher rate and a lower cost than cold traffic campaigns.
I also build landing pages specifically designed for paid campaigns, with a clear message, a single focus, and a strong call to action. A well-matched landing page makes every ad dollar work harder.
Local Traffic
If your business serves a local area, Google Business Profile is one of the most valuable tools you have for getting found. A well-managed profile helps you show up in local search results and Google Maps, builds credibility through reviews, and gives nearby customers the information they need to choose you. I manage it for you so it's always accurate, active, and working in your favor.
The right content makes every traffic strategy work harder
Whether you're building organic rankings, running paid campaigns, or strengthening your local presence, the quality of your content determines how well any of it performs. The right words, in the right places, for the right audience.
Not sure if your content is doing its job? A content analysis will show you exactly where the gaps are.
“Vikki's understanding, implementation and strategic approach to SEO is already proving to be a tremendous asset.”
