Content Analysis

You can't improve your content without an honest look at where it stands today.

Improving your website content can feel overwhelming, especially when you're not sure what's actually working and what isn't. Think of a content analysis like a trail map before a hike. Before you can plan the best route, you need to know where you are. A Content Analysis is that "You are here" marker.

Here is what's included in the report

• Writing style: Is your writing style authoritative and compelling? Is the tone appropriate for the topic and your audience?
• Presentation: Is your content easy to scan? Do major points stand out on the page?
• Outline Comparison: How does your site's content compare to your competitors?

Optional Organic Traffic Reporting

Organic traffic refers to visitors who find your website through search engine results, not from paid ads or referrals. By examining your organic traffic, you'll be able to gauge how well your content aligns with popular and relevant searches. People who find your content via search are actively looking for information about that topic. If your message is on point, it will generate better qualified leads.

Your tailored report will tell you how much organic traffic you're getting, what users are typing into Google to find your content, and what your organic search position is. If you're not capturing that kind of information currently, I can help you to set that up.

What you get out of it

A content analysis gives you a clear, actionable picture of where to focus. Clients use these reports to:

• Identify gaps in content
• Make content easier to understand
• Better support specific target audiences
• Improve content structure
• Improve user experience
• Attract the right kind of audience
• Spark new marketing ideas
• Uncover new business opportunities