5 Tips for a More Effective Website
Helpful tips for creating or redesigning your website
Whether you’re launching a new site or improving an existing one, these tips will help you build something that actually works for your business.
A website that's built with intention — clear goals, the right audience in mind, and a plan for growth — is one of the most valuable assets a small business can have. These tips will help you think through what matters most, whether you're starting from scratch or improving what you already have.
"Businesses that have stood the test of time and are in operation for their 10th year have a survival rate of 34.4% and a failure rate of 65.7%."
According to the Chamber of Commerce
Helpful tips
Stay informed
Keep up with the changes in the marketplace, and how visitors are searching for your type of products or services. Meet them where they are, and in the appropriate format (your website, social media channels, in person events, etc). This will help you set and reach meaningful goals, driving business growth and increasing revenue.
Know your competition
Take a look at what your competitors are doing on their websites. What's good and bad about their website? Use those insights to generate ideas and identify your own site's weaknesses.
Write for your customers
To get your messaging right, start by defining why your customers would be interested in what you do. What do they want and need? Then, clearly explain how your products or services meet those needs. Highlight what makes your offering different or better than your competition. Also, review your website content to make sure you walk your visitors through every step of the buyer's journey (awareness, consideration, decision).
If you'd like to write your own content but aren't sure where to start, my free content suggestions can give you a useful starting point tailored to your site.
Be adaptable
Make it a practice to review how you use your website to support your entire business. Your website can support various business functions: marketing, sales, customer service, tech support, and so on.
Drive traffic to your website
Don't take a "Field of Dreams" approach. Building a great site doesn't guarantee anyone will find it. Create content people are actually searching for, make it genuinely useful, and give visitors a reason to share it. Organic traffic takes time and consistent effort. An online marketing strategy can help accelerate things.
