My Process
What to expect when we work together on a new or redesigned website
Strategic Analysis
It may be tempting to rush the planning phase to get right into designing and building your site, but it's a really crucial step that greatly impacts the success of your website.
I’ll provide you with a document outlining the information we’ll be gathering during the project kickoff call. We’ll meet with your key stakeholders, align on goals, project scope, and expected outcomes.
After our initial meeting and developing the project scope, I may perform a website assessment or a content analysis. These help me understand the health of your current website and identify where it can be improved.
Implementation
Design
The website design phase is where you get to see how our shared goals will be carried out. I present 2–3 design directions and iterate on your chosen direction, incorporating your feedback until it’s right. Once approved, the design moves into development.
Develop
I build your website on the platform that best fits your needs. From scratch, I follow best practices to make sure the site is fast, accessible, and performs well. Third-party integrations happen at this stage too, and finalized content is loaded as you provide it.
Ideally, development takes place in a staging environment — leaving your current site intact while I build the new one in a separate location you can view and test before it goes live. I can recommend hosting services that include a staging environment if you need one.
Test
Before anything goes to you, I run my own internal review — checking the site across different browsers and device sizes (large screens, laptops, tablets, and phones) to make sure everything looks and behaves exactly as it should.
Review & Approve
Once it passes my internal review, I present it to you for a final walkthrough. Your approval is the green light for launch.
Execute & Launch
Launch
Once approved, the site goes live. If the launch involves a DNS update, I’ll schedule it at a time that minimizes any disruption to your current visitors.
These same principles apply whether I’m making enhancements to an existing site, rebranding from the ground up, or building something brand new from scratch.
Post-launch, I offer maintenance packages to keep your website up to date and running smoothly.