Our Process
For creating a new website or redesigning an existing website
Analysis & Planning
It may be tempting to rush the planning phase to get right into designing and building your site, but it's a really crucial step that greatly impacts the success of your website.
We will provide you with a document that outlines the information we'll be gathering during the project kickoff call. We will meet with your key stakeholders, align on goals, project scope, and expected outcomes.
After our initial meeting and developing the project scope, we may perform a website assessment or a content analysis. These services help us determine the health of your current website and identify areas where your website can be improved.
Implementation
Design
The website design phase is where you get to see how our targeted goals will be carried out. We present 2-3 design directions and iterate upon your chosen design. We incorporate your feedback. Once approved, the design goes into development.
Develop
We build your website in the most suitable platform. When building your site from scratch, we employ best practices to make sure your site is fast and performs well. Third party integrations may also take place at this time. Finalized content is loaded, as provided by you.
Ideally, the web development process takes place in a staging environment, if you have one available. A staging environment leaves your current website in tact, and allows us to create your new site in a separate location which you can view and test before we make your new (or refreshed) website available to the public. We can recommend high quality hosting services that provide a staging environment.
Test
We take pride in our work. The next step in our process is our internal testing process, where we check your website in different browers and on various devices (large screens, laptops, tablets and phones) to ensure that our work looks and behaves as it should.
Review & Approve
Once everything passes our internal review process, it is presented to you, the client, to review and approve.
Execute & Launch
Launch
Upon receiving approval, the site updates are launched. If the launch involves updating DNS, we will schedule it at a time that will have the least impact on your current website users.
The principles outlined here are the same, whether we're making enhancements to an existing website, rebranding the entire site, or developing a brand new website from scratch.
Post launch, we offer maintenance packages to keep your website up to date and running smoothly.